FDR and Obama, Pt. III: Rhetoric

Drew Westin’s New York Times article on “Obama’s passion” marks one of the more recent in a long litany of pieces taking Obama to task for not employing the bully pulpit more sharply or constantly. Progressives have obvious reason to believe that Obama could wield real power by going out and giving more speeches. After all, Obama on the presidential campaign trail proved a remarkably powerful communicator; what other candidate has ever inspired a music video based solely on one of his speeches?

Here we find another area where Obama finds himself constantly compared with Franklin Roosevelt and deemed to fall short; particularly with regards to the strength of his speeches. Over and over one can find progressives bemoaning that Obama does not call out the Republicans by name or does not hit the banker class with more robust language. In many cases, Obama's timidity finds itself contrasted with Roosevelt's fire. Almost invariably, this leads to quotations from FDR’s “welcome their hatred” speech. This was the last address he gave during the 1936 campaign, delivered to a raucous crowd at Madison Square Garden. The key portion all progressives love to cite is this:

Fiery words for sure, some of the most radical rhetoric we’ve ever heard from a U.S. president. Here is the issue: Roosevelt did not go around giving speeches like this constantly. The context in which Roosevelt felt comfortable speaking such words is vital. He knew that he would win the 1936 election and by a wide margin. The audience for this speech almost certainly included much of his critical base in 1936: the rapidly expanding union movement, particularly the militantly progressive unions of the CIO.

Writers such as Matt Yglesias and Ezra Klein have started to dub the idea that Obama could change everything through speeches the "magic bully pulpit." Their response is that presidential rhetoric rarely moves voters and can often prove counterproductive. There is a lot to this criticism. I would add that, in comparing Roosevelt and Obama, one should examine the media environment and technologies each worked within. Roosevelt literally had the ear of the nation through his constant fireside chats – he did not have to compete with hundreds of channels, Twitter, etc.

That said, one place where Obama seems noticeably weaker than Roosevelt is framing. Here I am not referring to one speech, but putting together a thematic narrative across many speeches and fireside chats (a number of which can be read here). Roosevelt as president pursued a wide range of policies, but wrapping them under the idea of a "new deal" gave some manner of coherence. In explaining why the U.S. needed a such a program, Roosevelt also acted like the college professor Obama actually was, and repeatedly explained the crisis, in terms which advanced a progressive vision of economic fairness and wariness towards the power of the corporate class. As his presidency advanced, Roosevelt managed to give all his actions a coherent framework: security. Whether old age pensions or national defense, the idea of security explained Roosevelt's vision for the United States. My friend Andrew Slack once suggested that, with his emphasis on health care, Obama should have used health as a frame: bringing health care, healing a sick economy and environment, etc. As with almost any recommendation, it is doubtful this would have transformed everything, but considering the small margins elections are decided often, every little strength can help.